Email marketing campaigns are a good fit for almost any business model – including your small business. For small businesses, email is a cheap and effective way to leverage existing clients to increase sales and maintain your relationship with customers.
As with any marketing campaign, email is most successful with a little planning. Do you want to your emails to be informational or transactional? Is an email newsletter the best fit for you? Or are you looking to provide special offers to your existing customer base? Take some time to think about what your actual goals are and what benefits you are providing to the recipient
Want to learn more about email marketing for small businesses?
- Learn how the subject line and when you send your emails are some of the most crucial components to your small business email marketing strategy: Maximize Email Opens with Good Subject Lines and Good Timing.
- Find out how the right Email Service Provider can be crucial to the success of a small business email marketing campaign in Getting Started with Email: You Need Professional Help.